Toyota - A new generation
20 years ago, the Toyota Prius was groundbreaking for a generation that consciously chose sustainability. To build further on Toyota’s belief that sustainable innovations can create freedom to move forward for all generations to come, Toyota breaks again with conventions.
No more boring and functional car advertising, but full commitment to emotional impact. Tapping into the recognizable insight that we all want to move forward in life, but at the same time struggle to do so in more sustainable ways. Featuring a new generation that shows us the way, thanks to the innovations of Toyota. Let’s move forward.
