Bertolli - Tradizione Italiana

With this campaign we wanted to stay true to the origin of the brand, which should be about the best of Italian cuisine. Authentic without being advertising. Chef Fabio plays the lead role in the new campaign. He was therefore not casted as an actor but approached as a chef.

For the campaign, he went in search of the best products in Italy, with the idea of filming it in a documentary style, unscripted. And then turn it into a 360 degree campaign with TV commercials, online videos, social content and cooking videos.